INTERACTIVE NEON MURAL IN DOWNTOWN LAS VEGAS

Public Art Event
Client:  Life Is Beautiful Festival
Location: Downtown Las Vegas, NV
Artists: Spidertag

Service: Concept, Curation, Development and Production

Justkids invited contemporary Spanish artist Spidertag for the 3-day festival Life is Beautiful, where he debuted an interactive diptych mural lighting up the famous vintage neighborhood of Downtown Las Vegas.

Spidertag opts out of the traditional paint or aerosol approach and expands his medium using neons to create a new concept of street art: the Interactive Neon Mural, an avant-garde project that radically changes the concept of muralism.

Combining art and technology, Spidertag, intertwines the neons to form a maze-like array of geometrical shapes that glow multicolor shades and invites the audience to change these hues through a QR code, for a unique immersive experience.

“Iconic vintage signs are very much a part of the city’s history and Las Vegas has an incredible Neon Museum, so it’s only natural to bring Spidertag for the first time in Las Vegas, and to dazzle the Downtown area with a second neon mural” .

- Charlotte Dutoit, Justkids curator