PEPSI X BICICLETA SEM FREIO
Brand Collaboration
Client: PEPSI “LOVE IT. LIVE IT. FOOTBALL.” World Cup Campaign
Location: Global
Artists: Bicicleta Sem Freio (Brazil)
Service: Development, Art management and Artist representation
Bicicleta Sem Freio and global creative house Justkids teamed up with PEPSI to deliver the visual identity and fashion capsule for their 360-degree 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign, connecting art and sport to bring the beautiful game of football to life. The Brazilian duo were tasked to create an overarching artistic overlay that captured the spirit, character and energy of fellow Brazilian & professional footballer for Spanish club Real Madrid and the Brazil national team: Marcelo Viera. The resulting visual work was then part of the oficial fashion capsule as well as global promotional efforts of PEPSI & the UEFA Champions League.
