BICICLETA SEM FREIO AT WE ALL SCREAM, LAS VEGAS

Mural Art commissions
Client:  We All Scream
Location: Downtown Las Vegas, NV
Artists: PichiAvo and Bicicleta Sem Freio

Service: Concept, Art Curation, Development and Production

The global art curator Justkids brought a collision of fun and color to the new art-filled nightclub and ice cream parlor We All Scream in Downtown Las Vegas. Four new interior murals and mix media artworks by the Brazilian artists Bicicleta Sem Freio create a funky puzzle around the bar and up the stairs. These artworks feature an array of their classic anthropomorphic characters, like the cool-cat Panther which can be seen sporting a leather jacket and a rock-n-roll attitude, the beloved Animal with three styles of music - loud, louder, and deafening - is rendered in a true BSF twist, and many more... Although, the cherry-on-the-top goes to the artists’s sick-edelic and hypnotic stair wrap-up full of grins.

Justkids transformed the bare bones of the events space by supplementing the overall aesthetic of the property as a whole through placing captivating artworks in high visibility areas, effectively elevating the guest experience. The hospitality art provided by the curator group also served as an important extension of We All Screams’ branding strategies.